Launched in 2010, EMERSON by Jackie Fraser-Swan is a designer contemporary collection for the powerful and free-spirited modern woman. Embracing a message of Non-Conformity, Positivity and Self-Reliance, the EMERSON by JFS brand ideals mirror those of Fraser-Swan’s distant relative, philosopher and poet, Ralph Waldo Emerson. As Fraser-Swan explains, “The EMERSON by JFS woman is a leader, not a follower – intelligent and independent, she is not afraid to be herself or stand out in a crowd.”
Each season, EMERSON owner and designer Jackie Fraser-Swan mixes contrasting elements such as rock with romance, sweetness with edge, punk with florals – creating a signature aesthetic for the brand that has put EMERSON on the international fashion map. Headquartered in the heart of Boston’s elite Newbury Street shopping district, EMERSON uses high-end, quality fabrics and manufactures domestically in New York City.
After attending the School of Fashion Design in Boston, MA, Fraser-Swan founded her label and delved straight into the industry. Following the runway debut of her collection at Mercedes-Benz New York Fashion Week for Spring 2012, Fraser-Swan was deemed worthy in the eyes of the media – featured in local news and on the cover of the Boston Globe, as well as heralded by powerhouse national media outlets including CNN, Elle, Harper’s Bazaar, Teen Vogue and Women’s Wear Daily.
How I really love this collection, those floral pattern dress and minimalist color such as black and purple, white and black, stripes, it's so classic, elegant and gorgeous. I also love how EMERSON chanelling outfit with crop top and skirt, so so summer and the best things is, it's ready to wear collection, my favorite outfit from EMERSON is those floral pattern dress and the purple leather jacket, the leather jacket look so cool because it's full of flower, and hei, it's purple! I never wearin purple outfit but when I saw this collection, all the collection.. so eye catching, I couldn't resist it. So, which one is your favorite?
Inspired by EMERSON spring 2014 ready-to-wear collection, I wore my floral dress too and mix it with my black blazer.
You know it's not a dream anymore when you believe and try to realize your dream. We can hope and make it happen, there is a way and thank you so much for Tresemme and Gogirlmagz! for make it happen, it's makes me become more creative and keep thinking about something-that-I-really-like-the-most. Because happiness is real when you love what yo dou. No matter how it is, you will think it's not a big problem, 'cause you really like it. And here's my dream, about how it feels, live in New York (the city that never sleeps), meet all the fashion people, sharing our ideas with new people that we just meet, and everything about it, because I'm not living in New york and I've never been there before. So, C'mon Girls help me to win this challenge and don't forget join with me road to New York! <3